We helped Disney Consumer Products celebrate the release of Guardians of the Galaxy 2, the Dancing Groot toy line, and Earth Month. YouTuber “D-trix” challenged fans to surprise and delight unsuspecting strangers with a #GrootDancebomb.

As a result of the success of the video—over 5M views and thousands of fan response videos in the first 24 hours—Marvel directed a donation through the Disney Conservation Fund to The Nature Conservancy to plant a quarter-million trees.